I apologize for the click-baity title, but I couldn’t help myself.

I mentioned elsewhere that one of my quests for wealth, health, and happiness involves finding passive income streams, and today I want to share with you a possibility I’ve discovered out there called local lead generation.

There are courses out there like Job Killers that are selling the secrets of this business model for thousands of dollars, and I have to say I am very intrigued at the possibilities. The basic gist is this: You build a website that captures the information of customers interested in services provided by local businesses, such as landscaping, dumpster rental, or epoxy flooring. And you target your website to a single city, for example expoxyflooringnewyork.com. Then, you work to get this website ranked really well in Google, ideally in positions 1, 2, or 3. People search on Google for “epoxy floorers in new york” or something like that, they find your website, and then call your number or fill out your online form. Once your website is generating a really decent number of leads, you reach out to real epoxy floorers in the area and ask them if they would like to buy these leads off of you. Maybe you provide them with a week for free just so they can see if the leads are actually any good or not.

From there, you rent your website out to the business, automatically forwarding every lead directly to them. $500 a month is probably a good minimum amount to charge for this service, but more expensive services, like dentists and roofers would likely pay you even more.

seo servicesSo, that’s the basics of how local lead generation could earn you hundreds of dollars off of a business you don’t actually own. You’ve probably already visited sites like this without even knowing it. Home Advisor doesn’t actually have an army of plumbers, roofers, and landscapers that covers the entire country, they just sell your information to the pros. Likewise, Trulia.com doesn’t own the properties it lists. They just connect you with real estate agents who are looking to sell. In the local lead generation model, you are just targeting very specific niches, such as http://dumpsterrentalnashvillego.com/ does. These guys don’t really drive the dumpsters to your place. They just give your information to a legit dumpster rental company in Nashville. What you are really providing is web design and SEO services for small local businesses. You’re helping them to build and rank websites to generate more business. The beauty of this model is that the competition is very low. There are thousands of cities in the U.S. and thousands of businesses, so you’ll easily be able to find a niche that isn’t bloated with other internet marketers yet.

I don’t think I have the $7000 or so that Job Killers is charging (they don’t publicize their price, but that’s the number I’ve gathered with a bit of detective work). But, this is definitely a business model that I want to learn more about, as it seems easy and foolproof. Though, then again, you know what they say. If something seems too good to be true, it probably is.